Brianna Wettlaufer
 
 

PRODUCT • DESIGN • MARKETING • SYSTEMS • LEADERSHIP

Kickstarter behind iStock, Saatchi Art & Stocksy. An Obsessive creative and systems thinker building inspired democratic communities driven by product

Currently available for new projects & consultation

 
 
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In the press

NEW YORK TIMES

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The arresting images on Stocksy.com are far from the standard fare found on many stock photography sites. Colorful portraits, unexpected compositions and playful shots greet visitors. The most distinguishing feature, however, may be the structure of the site’s owner, Stocksy United: It is a cooperative, owned and governed by the photographers who contribute their work....

Forbes


You are undoubtedly familiar with so-called “sharing economy” titans such as Uber and Airbnb. But there is a problem. These are not truly “sharing economy” companies. For the record, I’m with Harvard Business Review authors Giana M. Eckhardt and Fleura Bardhi who made a strong case against using the term “sharing economy”...

Stir To Action

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Stocksy United: Brianna Wettlaufer & Nuno Silva

Creative workers in the so-called ‘passion industries’ are likely to have no control other their artistic work, experience precarity, and be poorly paid. While artist co-operatives have a long history, Stocksy, a multistakeholder co-operative, are combining an inclusive legal structure with a globally distributed membership.

Stocksy United is a stock photography multistakeholder co-operative launched in 2013. This was a return to the sector after having been part of iStock, another stock photography provider. You initially considered setting up a trust, but opted for the co-operative model instead. Could you explain the decision to set up a co-operative?


THINKLANDIA

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THINK16 PRESENTS RODNEY MULLEN (LEGENDARY SKATEBOARDER & INNOVATOR), BRETT GAYLOR AND BRIANNA WETTLAUFER

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THE GREAT DISCONTENT MAGAZINE

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Brianna Wettlaufer, the Victoria, BC-based entrepreneur and CEO & Cofounder of Stocksy, found photography by accident, but once she did, she never looked back. The self-taught designer turned photographer turned entrepreneur, recalls her early years, her path into the world of photography, and overcoming resistance to build a business she believes in, for the community she loves.


MONOCLE PODCAST: EUREKA 56 / ENTREPRENUERS

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THE ENTREPRENEURS
Eureka 56: Brianna Wettlaufer

Stocksy United is an artist-owned co-op that specializes in high-end curated stock photography. The Canadian startup was launched by entrepreneur Brianna Wettlaufer, who cut her teeth in the trade after rising through the ranks at the photography giant iStock. This week on Eureka, Brianna shares her story.


SUCCESS MAGAZINE

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My obsession with stock photography can be traced back to an exact moment in the late ’90s when I saw an ad for Getty Images in Wallpaper magazine; it was a close-up shot of a horse’s white mane against a black background. I was fascinated by the bold use of negative space, its minimalism, and the power in photographing something often taken for granted over something obvious, like a portrait....


DOUGLAS MAGAZINE (COVER)

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High energy, big enthusiasm, formidable smarts — CEO Brianna Wettlaufer has led Stocksy United in a strategy that has disrupted the global stock photography industry — by doing the right thing.

On a chilly day in December, I march into the rabbit warren that is Market Square in search of one of Victoria’s fastest rising entrepreneurs, the CEO of Stocksy United, the stock photography and video-footage sensation launched by industry veterans who set out to reinvent the highly competitive but endlessly derivative microstock industry.


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VIATEC Awards: EXECUTIVE of the year + emerging tech


SAD MAGAZINE

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A NEW KIND OF AGENCY: CHATS WITH LADYBOSS BRIANNA WETTLAUFER OF STOCKSY

One of the perks of being in publishing is getting to chat/hang out/grab a beer with famous people, influential artists, and that local band you have a mad music-crush on. One of the downsides is realizing that most famous people are just like the rest of us: equal parts extroverted, shy, awkward and sometimes not really all that fun to hang out with.

That’s why when I sat down with Brianna Wettlaufer, CEO/ Co-Founder of Stocksy, I was so delighted to meet someone who was equal parts inspiring, approachable, honest, and downright rad. Within the first 30 seconds of our chat, I wanted to be her new best friend, hanging out in Victoria eating vegan brunch on a sunny patio.


WORKING GEEK

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By her own admission, Brianna Wettlaufer is “not particularly great at balance.” And yet, the Stocksy co-founder still manages to curate every image on the stock photo site she founded and take off a couple afternoons each week to hang out with her kids.


PREVIOUS SPEAKING GIGS

Thinklandia

Boulder Colorado University, "Art + Ownership" Masterclass

Women in Tech, Saskatoon, Keynote Speaker

Platform Cooperatives, "Disrupting the Disruptors", Toronto

Co-Op Congress, Keynote, Ottawa

Stemcon @ St Margaret's School Panel

Open Co-op London panelist:
"Can the Platform Co-ops movement replace our failing economic and political systems?"
"How to decide: Collaborative decision making

PODCASTS

Brave New Work, episode #28

Blog Talk Radio: Sustainability & Authenticity

The Togcast Photography Podcast

Inspirational Creatives #235

Monocle's Eureka 56: Brianna Wettlaufer


 Panel for SXSW 2018 "Art + Tech of Curation"

Panel for SXSW 2018 "Art + Tech of Curation"

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 DMLA

DMLA

 Shooting the Stocksy Awards, New York, NY

Shooting the Stocksy Awards, New York, NY

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 (Brianna, left) Douglas Awards, Stocksy places for Top 10 To Watch

(Brianna, left) Douglas Awards, Stocksy places for Top 10 To Watch

 Thinklandia 2016

Thinklandia 2016

 Stocksy HQ, AGM

Stocksy HQ, AGM

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 Open Co-Op, opening Panel. London

Open Co-Op, opening Panel. London

 Speaking at The University of Colorado

Speaking at The University of Colorado

 VIATEC

VIATEC

 Platform Coopertavism, Toronto

Platform Coopertavism, Toronto

 Transform Montreal

Transform Montreal

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