In the press
NEW YORK TIMES
The arresting images on Stocksy.com are far from the standard fare found on many stock photography sites. Colorful portraits, unexpected compositions and playful shots greet visitors. The most distinguishing feature, however, may be the structure of the site’s owner, Stocksy United: It is a cooperative, owned and governed by the photographers who contribute their work....
You are undoubtedly familiar with so-called “sharing economy” titans such as Uber and Airbnb. But there is a problem. These are not truly “sharing economy” companies. For the record, I’m with Harvard Business Review authors Giana M. Eckhardt and Fleura Bardhi who made a strong case against using the term “sharing economy”...
Stir To Action
Stocksy United: Brianna Wettlaufer & Nuno Silva
Creative workers in the so-called ‘passion industries’ are likely to have no control other their artistic work, experience precarity, and be poorly paid. While artist co-operatives have a long history, Stocksy, a multistakeholder co-operative, are combining an inclusive legal structure with a globally distributed membership.
Stocksy United is a stock photography multistakeholder co-operative launched in 2013. This was a return to the sector after having been part of iStock, another stock photography provider. You initially considered setting up a trust, but opted for the co-operative model instead. Could you explain the decision to set up a co-operative?
THINK16 PRESENTS RODNEY MULLEN (LEGENDARY SKATEBOARDER & INNOVATOR), BRETT GAYLOR AND BRIANNA WETTLAUFER
THE GREAT DISCONTENT MAGAZINE
Brianna Wettlaufer, the Victoria, BC-based entrepreneur and CEO & Cofounder of Stocksy, found photography by accident, but once she did, she never looked back. The self-taught designer turned photographer turned entrepreneur, recalls her early years, her path into the world of photography, and overcoming resistance to build a business she believes in, for the community she loves.
MONOCLE PODCAST: EUREKA 56 / ENTREPRENUERS
Eureka 56: Brianna Wettlaufer
Stocksy United is an artist-owned co-op that specializes in high-end curated stock photography. The Canadian startup was launched by entrepreneur Brianna Wettlaufer, who cut her teeth in the trade after rising through the ranks at the photography giant iStock. This week on Eureka, Brianna shares her story.
My obsession with stock photography can be traced back to an exact moment in the late ’90s when I saw an ad for Getty Images in Wallpaper magazine; it was a close-up shot of a horse’s white mane against a black background. I was fascinated by the bold use of negative space, its minimalism, and the power in photographing something often taken for granted over something obvious, like a portrait....
DOUGLAS MAGAZINE (COVER)
High energy, big enthusiasm, formidable smarts — CEO Brianna Wettlaufer has led Stocksy United in a strategy that has disrupted the global stock photography industry — by doing the right thing.
On a chilly day in December, I march into the rabbit warren that is Market Square in search of one of Victoria’s fastest rising entrepreneurs, the CEO of Stocksy United, the stock photography and video-footage sensation launched by industry veterans who set out to reinvent the highly competitive but endlessly derivative microstock industry.
VIATEC Awards: EXECUTIVE of the year + emerging tech
A NEW KIND OF AGENCY: CHATS WITH LADYBOSS BRIANNA WETTLAUFER OF STOCKSY
One of the perks of being in publishing is getting to chat/hang out/grab a beer with famous people, influential artists, and that local band you have a mad music-crush on. One of the downsides is realizing that most famous people are just like the rest of us: equal parts extroverted, shy, awkward and sometimes not really all that fun to hang out with.
That’s why when I sat down with Brianna Wettlaufer, CEO/ Co-Founder of Stocksy, I was so delighted to meet someone who was equal parts inspiring, approachable, honest, and downright rad. Within the first 30 seconds of our chat, I wanted to be her new best friend, hanging out in Victoria eating vegan brunch on a sunny patio.
By her own admission, Brianna Wettlaufer is “not particularly great at balance.” And yet, the Stocksy co-founder still manages to curate every image on the stock photo site she founded and take off a couple afternoons each week to hang out with her kids.