My love of graphic design and creative direction is at the core of my approach as an executive. To this day, I remain hands on in working with design teams and volunteering for organizations to give them a design boost where funding might not permit the ability to hire an agency. It's been important for me to never become too detached from the needs and struggles of the design community, by experiencing things first hand... that, and I love it.
The Centre Of the Universe
Championing a love of science, exploration and discovery, I began working with FDAO to redesign their public outreach materials and branding in Victoria, BC.
Looking to expand and create more connection with students and science hobbyist, I commissioned a custom shoot by artists Rob Campbell, and Kynan Tait to capture the fun and experience of visiting the observatory--at any age.
Left: 2018 poster design for Summer Star Party Saturdays
Various design work from posters to email campaigns to VIATEC a design boost, with the goal of increased engagement and brand sophistication.
Left: Discover Tectoria poster design, 2018
In the my 5 years as serving as CEO, helping the design team was always a favourite job to stay connected to the product and with our clients.